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There is only one way on the high heaven to get anybodey to do anything.did you ever stop to think of that?yes, just one way. and that is by making the other person want to do it .
remember,there is no other way.
of cause you can make someone want to give you his watchby sticking a revolver in his ribs.you can make your employees give you cooperation--until your back is turned--by threatening to fire them.you can make a child do what you want it to do by a whip or a threat .but these crude methods have sharply undesirable repercussion.
the only one way i can get you to do anything is by giving you what you want .
what do you want?
sigmund freud said that everything you and i do springs from two movies:the sex urge and the desire to be great.
jhon dewey , one of america's most profound philosophers,phrased it a bit differently .dr.dewey said that the deepest urge in human nature is "the desire to be important"remember that phrase:the desire to be important. it is significant .
what do you want ?
not many things but the few that you do wish,you cave with an insistence that will not be denied.some of the things most people want include :
1.health and the preservation of life.
2.food.
3.sleep.
4.money and the things money will buy.
5.life in hereafter.
6.sexual gratification.
7.the well-being of our childern.
8.a felling of importance.
almost all these wants are usually gratified--all except one .but there is one longing---almost as deep,almost as imperious,as the desire for food or sleep---which is seldom gratified. it is what freud calls "the desire to be great '' it is what dewey calls the "desire to be important" |
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